Impact created for industry leaders

Why fractional CMO?

Hire an outsourced fractional or virtual CMO to guide you to success

Hire a marketing leader for your C-suite without full time risks and costs

Optimize digital assets for conversion success

Reach your target audience with products or services for the needs of your customers

Guidance for building your own in-house marketing team

Change the game with US Best-In-Class partners

Start reaching positive returns on your marketing investment

Digital marketer as fractional CMO

is a full-stack marketing leader.

Working remotely I am focused on formulating successful strategies for businesses and startups as a fractional virtual CMO or executive advisor, looking to expand their marketing operations to meet demand.

Founding and managing different ventures

Working for digital agencies or leading teams of up to 25 people

Partnership with NYC-based creative lab specialize in marketing + communications

+800 projects completed in 23 years of digital experience

He has created impact at some of the largest brands in Spain and internationally, including startups, B2B, Saas or consumer services projects and companies like Real Madrid, Telefonica, Amazon, Santander, Inditex or BBVA, amongst others.

He is called on by boards, startups, VCs, accelerators or senior management teams to assist clients as fractional-virtual CMO or startup advisor.

Who needs a fractional CMO?

The global pandemic has disrupted markets, operations and customer behaviors. New routes to revenue are the new imperatives.

Some businesses need a CMO as part of their executive management team because they are at a critical or hyper growth phase, needing the strategy that only an experienced CMO could bring. However, these type of companies are often unable to afford a full-time investment,

So they hire or find a virtual CMO working as a:

Companies need a fractional CMO to reach outcomes:

What is a fractional CMO? Fractional CMO meaning

CMO definition stands for Chief Marketing Officer. It is the highest-level marketing position in a company.

A CMO is an important part of any company and determines the brand’s direction and marketing strategy and leads the marketing team.

A CMO is part of the “C-suite,” which is the blanket term that refers to all the corporate executive positions with the word chief in their job title. For example, some other C-suite positions are CEO (Chief Executive Officer) and CFO (Chief Financial Officer). The CMO works closely with the other C-suite positions.

CMO is a position that’s grown in importance as digital marketing has become increasingly important. In fact, according to the experts, the demand for CMOs will only continue to rise. Armed with this information, many businesses might be tempted to snap their fingers and hire a CMO. They’ll soon discover, however, that not all CMOs are created equal. Depending on the company’s needs, hiring a traditional CMO may not be right or suitable.

A fractional CMO (fCMO) is an experienced marketing executive who performs the same general tasks as a full-time CMO but in a part-time capacity.

A fCMO will collaborate with you to create your ideal marketing strategy. For execution, fCMO will lead your existing marketing team or help you build one through outsourcing or internal hiring.

This means your fCMOs lead marketing strategy and oversee implementation and tracking for your business, using a deep understanding of digital marketing to focus on:

CMO vs. fractional remote CMO

Let´s explore why some businesses hire fractional CMO services rather than full-time CMO employees.

Optimize your budget

A fractional CMO service brings value to the business by reducing costs. Unlike full-time employees, you do not need to hire someone full-time to perform this function. Cost you can afford, no risk.

Fresh Strategies

Taking a fresh look with an unbiased perspective at your current marketing efforts and developing new strategies: using data, industry knowledge and marketing experience, prioritizing tasks and focusing on what is important.

Marketing leader

Building an internal marketing team starts with a powerful leadership, someone who motivates the rest, aligns the goals, establishes the key metrics, and inspires from top to down and backwards.

Growth and goal oriented

A fractional CMO is a self-managing executive who can translate your goals into growth and tangible wins. fCMO becomes a member of your leadership team so you don't have to go in alone.

What does a fractional CMO do?

Let´s explore why some businesses hire fractional CMO services rather than full-time CMO employees.

Planning and new strategies

As your fractional CMO I will be the one who helps plan out the new marketing strategy. This crucial part of the marketing plan aligns the goals and establishes the key metrics that measure the success rate.

Marketing team management and guidance

I will build a new marketing team from scratch or guide the existing one. Improving and taking care of internal processes: hiring (people, freelancer, agencies); budget control, vendor or tool selection; team leadership, etc

Assist and support in marketing related issues

Being a companion and giving my opinion in marketing related tasks: branding, digital, offline, product, business model, SEO, marketing automation, performance & paid campaigns, analytics, reporting…

Fractional CMO hourly rate

Effective marketing requires strategic leadership. Hire CMO leadership at a fraction of the hourly rate or cost of a full-time hire.
Choose your fractional CMO level:

Marketing Starter

167 $
  • Have a first discovery call to know your project better
  • 1 hour call meeting, first review of your strategy

Marketing Sherpa

1.927 $ / month
  • A trusted and experienced guide provides feedback and advice so your marketing team stays headed in the right direction
  • Up to 12 hours of fCMO per month

Marketing Executive

3.757 $ / month
  • A dedicated marketing exec gives your team the strategic direction it needs to run effective and highly targeted actions
  • Up to 25 hours of fCMO per month

Marketing Commander

Custom Project
  • Your fractional CMO leads your marketing team to ensure results. If you lack a team, fCMO help you build one
  • Up to 50 hours of fCMO per month

First non sales call

Marketing strategy

General planning and feedback

Vendor and tools selection

KPI definition

Support: meets, calls, emails

90-day campaigns planning

Vendor coordination

Marketing team recruiting

Marketing team guidance

KPI monitoring

90-day campaigns oversight

Team management & processes (SOPs)

Budget control and management

Marketing Starter

167 $
  • Have a first discovery call to know your project better
  • 1 hour call meeting, first review of your strategy
  • First non sales call

Marketing Sherpa

1.927 $ / month
  • A trusted and experienced guide provides feedback and advice so your marketing team stays headed in the right direction
  • Up to 12 hours of fCMO per month
  • First non sales call
  • Marketing strategy
  • General planning and feedback
  • Vendor and tools selection
  • KPI definition
  • Support: meets, calls, emails
  • 90-day campaigns planning
  • Vendor coordination
  • Marketing team recruiting
  • Marketing team guidance
  • KPI monitoring
  • 90-day campaigns oversight
  • Team management & processes (SOPs)
  • Budget control and management
  • KPI evaluation
  • Reporting to C-suite

Marketing Executive

3.757 $ / month
  • A dedicated marketing exec gives your team the strategic direction it needs to run effective and highly targeted actions
  • Up to 25 hours of fCMO per month
  • First non sales call
  • Marketing strategy
  • General planning and feedback
  • Vendor and tools selection
  • KPI definition
  • Support: meets, calls, emails
  • 90-day campaigns planning
  • Vendor coordination
  • Marketing team recruiting
  • Marketing team guidance
  • KPI monitoring
  • 90-day campaigns oversight
  • Team management & processes (SOPs)
  • Budget control and management
  • KPI evaluation
  • Reporting to C-suite

Marketing Commander

CUSTOM PROJECT
  • Your fractional CMO leads your marketing team to ensure results. If you lack a team, fCMO help you build one
  • Up to 50 hours of fCMO per month
  • First non sales call
  • Marketing strategy
  • General planning and feedback
  • Vendor and tools selection
  • KPI definition
  • Support: meets, calls, emails
  • 90-day campaigns planning
  • Vendor coordination
  • Marketing team recruiting
  • Marketing team guidance
  • KPI monitoring
  • 90-day campaigns oversight
  • Team management & processes (SOPs)
  • Budget control and management
  • KPI evaluation
  • Reporting to C-suite
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